New Delhi, July 7: PVR INOX Limited, India’s largest cinema exhibition company, has unveiled a month-long nationwide initiative — ‘Big Stories Deserve Big Screens’ — spotlighting its Premium Large Formats (PLFs).
Running throughout July, the initiative celebrates the unmatched impact of the theatrical experience, encouraging audiences to discover the month’s biggest releases in formats that deliver extraordinary scale, clarity and cinematic brilliance.
With a highly anticipated line-up including Minions & Monsters, Alpha, Moana, Evil Dead Burn, The Odyssey and Spider-Man: Brand New Day, the initiative reinforces that the biggest stories deserve to be seen on the big screen where every frame is grander, every sound more powerful and every cinematic moment more unforgettable.
Speaking about the campaign, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Limited,
said, “Cinema has always been defined by the experience it creates, and today that experience has
become the strongest differentiator.
May Also Read:
“As storytelling grows more ambitious, audiences are increasingly choosing theatres that offer scale, immersion and a deeper emotional connection with every film. At PVR INOX, our continued investment in Premium Large Formats reflects this shift in consumer expectations.
‘Big Stories Deserve Big Screens’ is our way of showcasing how the right exhibition technology can
transform every film into a truly unforgettable cinematic experience while reaffirming our commitment to bringing the best of global cinema technology to Indian audiences.
“As audiences increasingly seek richer, experience-led entertainment, the initiative also aims to build greater awareness of Premium Large Formats while helping moviegoers identify the format best suited to every film.” (BVI)
