The Astor Goa strengthens Communication Team; Appoints Mehbubi Khaji
Panaji, July 22: The Astor Goa, part of Archer Hospitality, has appointed Mehbubi Khaji as its Assistant Marketing & Communications Manager, to strengthen brand building and guest-centric storytelling,
With a background spanning the casino, entertainment, and hospitality sectors, Mehbubi brings a well-rounded perspective to luxury hospitality marketing.
Her experience encompasses integrated marketing, digital strategy, public relations, content development, events, and brand communications, with a strong focus on crafting campaigns that seamlessly balance creativity with commercial impact.
In her new role, she will lead strategic marketing and communications initiatives aimed at enhancing The Astor Goa’s brand presence across key platforms.
Her mandate includes strengthening media and influencer engagement, driving digital marketing efforts, developing compelling brand narratives, and creating integrated campaigns that elevate guest experiences while supporting the hotel’s long-term business objectives.
Commenting on the appointment, Vaibhav Gupta, General Manager, The Astor Goa, said, “With nearly more than six years of experience in digital marketing for a leading hospitality and entertainment brand in Goa, she brings a strong blend of strategic insight and creative vision.
“As we enter the next phase of our growth journey, her expertise will be instrumental in strengthening The Astor’s brand presence, elevating guest engagement, and further positioning the hotel as one of Goa’s most distinguished luxury boutique destinations.”
Speaking on her appointment, Mehbubi Khaji said, “The Astor Goa offers a distinctive approach to luxury hospitality, where personalised experiences and authentic storytelling come together effortlessly. I am excited to be part of a brand that celebrates meaningful guest connections and look forward to further strengthening its presence through innovative and impactful marketing initiatives.”
Recognised for its contemporary design, intuitive service, and immersive guest experiences, The Astor Goa continues to invest in talent that reflects its vision of modern luxury.
Mehbubi’s appointment marks another step in the hotel’s journey to build deeper brand affinity through strategic communications and experience-led marketing.
About The Astor Goa:
The Astor Goa, located in Candolim, is boutique luxury with intention—an all-suite escape where space, design, and a slower rhythm redefine the North Goa experience.
Part of Archer Hospitality, founded by Vikram Puri, the property reflects a design-led, guest-first philosophy rooted in intuitive hospitality.
The hotel offers five distinct suite categories, ranging from 350 sq. ft. to 4,500 sq. ft., including the “Villa in the Sky,” a 4-bedroom penthouse with a private pool that introduces a new benchmark of villa-style living within a boutique hotel setting.
Designed for privacy and ease, it offers a more personal, unhurried way to experience Goa.
Shaped by the Astor Promises – breakfast till noon, seamless beach access, a complimentary minibar, and a third guest stay at no extra cost for added comfort and convenience. The experience is complemented by curated dining, wellness touchpoints, and intuitive service across Deck 88 and Astor Baking Company. Together, it comes alive under the spirit of “Fun, Laze, Explore.” (BVI)
