New Delhi, June 29: Shoppers Stop has put on hold its plans to add stores for its fashion format ‘Intune’, with its Managing Director Kavindra Mishra saying the company is looking to prioritise optimisation.
Mishra said the brand will resume its expansion phase once the operational excellence is locked in.
“Currently, our strategic priority for Intune is optimisation over expansion. We have deliberately paused rapid store additions to rigorously fine-tune operational key performance indicators (KPIs), maximise supply chain efficiencies and boost sales productivity per square foot,” Mishra said in the company’s annual report for 2025-26.
He said ‘Intune’ has successfully reached critical scale with improving operational efficiencies as it concluded its ambitious phase one rollout with nearly 90 stores and delivered Rs 282 crore in annual sales in the last financial year (FY26).
Mishra said the company’s flagship department store business crossed the milestone of Rs 5,000 crore, underpinned by a Like-for-Like (LFL) sales growth of 4.7 per cent, which is the highest in the past decade for the company, excluding Covid anomalies.
“Most importantly, this premiumisation drive has successfully reversed negative footfall trends, turning store walk-ins overwhelmingly positive,” he explained.
During FY26, the company’s premium brand portfolio contributed a commanding 69 per cent to total sales, growing by 10 per cent LFL year-on-year.
This upward shift naturally elevated its Average Transaction Value (ATV) by 7 per cent and Average Selling Price (ASP) by 6 per cent.
The MD emphasised that a pivotal driver of this is the personal shopper initiative, which clocked over Rs 1,200 crore in annual revenue and represents a 26 per cent contribution.
“We are rapidly transitioning from transactionbased to destination-based retail, integrating cafes, gaming arcades, and bespoke services to drastically increase customer dwell time,” the MD and CEO said.
He shared that Global SS Beauty Brands (GSSBB), the company’s dedicated distribution arm, recorded healthy traction with gross revenues of Rs 426 crore, marking an 81 per cent year-on-year surge and a 90 per cent compound annual growth rate (CAGR) over three years.
The company continued its expansion with the opening of 27 stores (8 department, 14 Intune, 3 beauty and 2 homestop stores) and renovation of 3 department stores, including its state-of-the-art Juhu store.
During the year, the total capex investment was Rs 114 crore. (BVI)
