Gurugram, Aug 14: MakeMyTrip today announced that it has partnered with the Ministry of Tourism to inspire Indian travellers to explore “Incredible India” through more than 350 guided tours across 60+ cities.
The bookings will start tomorrow on the Independence Day and the catalogue will expand further, it said in a statement.
The partnership is built around a simple idea: that India is best understood not by the places travellers visit, but by the stories behind them, stories that local guides carry, largely outside the reach of online discovery and booking.
Aligned with the vision of “Incredible India” and “Dekho Apna Desh”, the tie-up aims to inspire Indians to travel and experience the country’s diversity across its heritage, culture, spirituality, cuisine, festivals, and monuments, by walking the path with expert guides.
While these have appealed to travellers in the past, guided tours led by local experts have remained largely unavailable to plan or book in advance, often left to on-arrival word of mouth, semi-transparent pricing, or ad hoc add-ons to the rest of a trip.
The guided tours initiative sits within MakeMyTrip’s tours and attractions business, which brings museums, heritage walks, treks, safaris and cultural sites across India onto the platform, from a barbecue and stargazing night in Ladakh’s Nubra Valley to a shikara ride in Srinagar.
“Our guides, local experts and communities are the backbone of India’s tourism value chain. This partnership gives them an opportunity to reach travellers directly and share India’s stories. As we mark this Independence Day, I call upon every traveller to return not just as a visitor, but as a storyteller who carries a piece of India’s heritage back to the world,” said Tourism and Culture Minister Gajendra Singh Shekhawat.
Rajesh Magow, Executive Director & Group CEO of MakeMyTrip, said, “India has never been short of stories worth telling. What has been missing is a way for travellers to discover and book them as easily as they book a flight or a hotel. Partnering with the Ministry of Tourism to inspire travellers towards these guided tours puts our guides and local experts at the centre of it. It also offers a broader opportunity to showcase these experiences through curated and user-generated content, delivering an authentic end-to-end journey for travellers.” (BVI)
