Captain Sam’s Pizza expanding, crosses 1.75 lakh monthly orders
Captain Sam's plans 100 new outlets as it grows
New Delhi, Apr 7: Captain Sam’s Pizza, a Chandigarh-Origin Vegetarian Pizza Chain, has reported steady growth in India’s Quick Service Restaurant (QSR) sector.
It says it has crossed 1.75 lakh monthly orders and is planning to add 100 new outlets in FY 2026–27.
Starting from a single outlet in Chandigarh, Captain Sam’s Pizza has expanded its footprint steadily across North India, supported by consistent demand in emerging urban markets.
The brand currently operates 55 company-owned outlets across regions including Punjab, Delhi NCR, Uttar Pradesh, and Uttarakhand.
Captain Sam’s Pizza operates with a positioning centred on a Pure Vegetarian Menu, Affordable Pricing, and Flavours Adapted to Indian Tastes, aligning with consumption patterns in Tier 2 and Tier 3 markets.
Although India’s QSR sector has expanded steadily since the early 2000s, with much of the organised segment led by international brands focused on metro markets and relatively standardised menus.
In parallel, there has been a gradual emergence of demand in non-metro cities for food options that reflect local taste preferences while retaining the familiarity of global formats.
Within this context, Captain Sam’s Pizza operates in the Value Segment, Offering Products Adapted to Regional Flavour Profiles, catering to consumers who are increasingly open to new formats but remain price-conscious and preference-driven.
Operating in a fragmented and largely unorganised pizza market, the brand has established a presence across its core regions, supported by consistent performance on food delivery platforms such as Zomato and Swiggy, alongside repeat customer demand.
