National, May 22: PVR INOX, India’s largest cinema exhibition company, today announced the launch of a ‘Summer Moviecation’, a six-week initiative which brings together an exciting line-up of Indian and international films across genres.
From highly anticipated titles like Drishyam 3, The Mandalorian and Grogu, Peddi, Masters of the Universe, Hai Jawani Toh Ishq Hona Hai, Disclosure Day, Cocktail 2, Toy Story 5, Supergirl and Welcome to the Jungle, the campaign promises audiences a diverse and immersive cinematic journey throughout the holiday season.
Commenting on the launch of the campaign, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd, said, “Summer is a time for families and friends to come together and create memorable shared experiences. With ‘Summer Moviecation’, we are building on the growing preference for accessible, community-led entertainment and experiences closer to home.
“At a time when travel and leisure costs continue to rise, PVR INOX remains committed to offering premium cinematic experiences at compelling value.
“Through a strong blockbuster line-up, curated Ticket + Food bundles, and world-class viewing experiences, we are bringing audiences an exciting and affordable summer escape within their own cities.
“The campaign also resonates with the broader national sentiment around discovering and celebrating local experiences, while continuing to reinforce the enduring magic of the big screen.”
