Jindal Stainless names Ranveer Singh as its first-ever Brand Ambassador

By roping in Dhurandhar star, Jindal Stainless aims to deepen its connection with consumers and strengthen stainless steel’s role in powering India’s development

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New Delhi, Apr 7: Jindal Stainless, a steel-manufacturing company, has roped in Bollywood actor Ranveer Singh as its first-ever brand ambassador and nationwide celebrity endorser.

The association with one of India’s most celebrated actors and cultural icons marks a significant step in the company’s efforts to expand brand visibility and strengthen its connect with consumers.

“Known for his grit, performance, and reliability, Ranveer Singh’s persona mirrors the brand’s core ethos. Through this association, Ranveer Singh will lead campaigns across television, digital, and social media, reinforcing stainless steel’s position as a trusted material powering India’s growth,” the company said.

Ranveer Singh, known as a generational performer and the ultimate showman, enjoys a massive fan following across the country, with Durandhar movie being the recent blockbuster.
His on-screen work, combined with his dynamic off-screen persona, resonates across generations and geographies, giving him a unique ability to capture attention and connect with diverse audiences across the world.

 

Speaking about the association, Ranveer Singh said, “For many of us growing up in India, stainless steel has always been a familiar part of everyday life. It carries a sense of reliability and a distinctly Indian spirit. What makes this association special for me is that it represents values of trust, and authenticity I truly relate to. I’m excited to be associated with Jindal Stainless and look forward to taking the brand’s story to audiences across the country.”

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Jindal Stainless Managing Director Abhyuday Jindal said: “Ranveer Singh represents not only the present but also the future of Indian cinema, deeply committed to the work behind performance. As Jindal Stainless embarks on its next phase of growth, his dynamic personality and strong connect with audiences make him a fitting partner, to help bring the versatility of stainless steel closer to people across the country.”

Vijay Sharma, Director – Corporate Affairs at Jindal Stainless, “Through our association with Ranveer Singh, our first-ever brand ambassador, we aim to strengthen the awareness around stainless steel and its role in nation building. His wide appeal and strong connect with audiences will help us engage with a broader set of consumers and bring the story of stainless steel closer to everyday conversations.”
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