Honeywell announces new brand identities for Automation and Aerospace businesses
Bengaluru, June 1: Honeywell has announced the new brand identities for its Automation and Aerospace businesses ─ Honeywell Technologies and Honeywell Aerospace.
These will become two independent, publicly traded companies on June 29, 2026, when Honeywell spins off its Aerospace business.
Honeywell’s current brand value is estimated at $18 billion and both new brands will draw its history while reflecting each company’s focused strategy and long-term growth trajectory, it said in a statement.
Details
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The automation business will be known as Honeywell Technologies and will continue to trade on the Nasdaq under the ticker “HON.”
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The aerospace business will trade on the Nasdaq under the ticker “HONA” and will be known as Honeywell Aerospace.
“Today marks another defining moment in our transformation into two independent, focused companies,” said Vimal Kapur, Chairman and CEO of Honeywell.
“Drawing on Honeywell’s century-long legacy, these new brand identities honor our history while reflecting the bold vision and strategic focus that will define Honeywell Technologies and Honeywell Aerospace as standalone companies. This is the start of an exciting new era for both businesses,” he said.
Honeywell Technologies
Honeywell Technologies’ new brand demonstrates the company’s clear focus and bold ambition.
High-energy and kinetic, it retains the iconic Honeywell red as its anchor, alongside an expanded, more vibrant color palette and a modern “HT” monogram.
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The visual system, built around the concept of “intersections,” reflects where the company’s expertise meets technology to unlock precision, reliability and efficiency for its customers.
“Our new brand highlights the powerful intersections of our technology and expertise—from controls to intelligence to safety—that will redefine how industries operate, accelerating the shift toward a more autonomous future while unlocking new levels of growth and long-term value,” added Kapur.
“As Honeywell Technologies, this bold new chapter strengthens our foundation for the future and reflects our ability to continuously evolve our capabilities to deliver outcomes for our customers.”
Honeywell Aerospace
The dynamic Honeywell Aerospace brand centers on a new, evolved logo – a stylized “H” and “A,” with swooping negative space that suggests the line of the horizon.
Its signature color is a distinctive sunrise orange, evoking the shades of the horizon as a pilot sees it at dawn, with silver accents that reflect the materiality of aircraft.
This color palette gives Honeywell Aerospace its own distinct identity while still reflecting the trust that Honeywell has built over years.
“Our new Honeywell Aerospace brand reflects the precision, confidence and forward momentum that has defined the past century of innovation and trusted performance we have delivered for our customers and partners,” said Jim Currier, President and CEO of Honeywell Aerospace.
“As an independent company, we will be uniquely positioned to innovate faster, move with greater agility and shape the next era of aviation,” he said.
About Honeywell
Honeywell is an integrated operating company serving a broad range of industries and geographies around the world, with a portfolio that is underpinned by our Honeywell Accelerator operating system and Honeywell Forge platform.
