New Delhi, Sep 28 (BVI) Recognising that kirana stores are the backbone of India’s consumer ecosystem, Coca-Cola India, along with its bottling partners – Moon Beverages Ltd. and Kandhari Global Beverages Private Ltd. — is strengthening Delhi’s retail network with advanced cooling infrastructure and digital tools.
This initiative is part of Coca-Cola India’s ‘Locally Yours’ campaign, which positions the brand as a partner in progress, empowering everyday entrepreneurs, fuelling festive and daily consumption occasions, and reinforcing the vitality of local neighbourhoods, said the company in a statement.
“Coca-Cola’s coolers are driving tangible results for retailers, particularly micro, small, and medium businesses, by boosting revenues, enhancing product shelf life, and creating a more engaging in-store experience. The cooler is not just improving sales; it’s adding to customer satisfaction and energizing the local retail ecosystem,” it said.
‘Additionally, the tech-driven Coke Buddy platform further strengthens kiranas’ operations by offering a self-ordering solution with AI-powered insights and 24/7 support. It streamlines processes and delivers a personalized, seamless retail experience, enabling shop owners to manage their business more efficiently,” the statement said.
Sundeep Bajoria, Vice President – India Operations, Coca-Cola India & Southwest Asia, said, said, “Through innovative retail partnerships, advanced cooling technology, and targeted support for kirana stores, Coca-Cola India is strengthening traditional trade in Delhi. By combining modern infrastructure with robust on-ground support, we are enabling retailers to meet evolving consumer needs while reinforcing a resilient distribution network. This approach not only drives business performance but also creates more meaningful consumer experiences in the capital city.”
Anant Agrawal, Vice Chairman, Moon Beverages Ltd., stated, “We are committed to building a resilient retail ecosystem in Delhi, together with Coca-Cola India. By investing in advanced cooling infrastructure and digital enablement, we are helping retailers meet rising consumer demand more effectively. Our focus is on improving efficiency, widening availability, and ensuring every store we serve is equipped to grow with its community.”
Taran Pal Singh Kandhari, Director, Kandhari Global Beverages Pvt. Ltd, said “Delhi NCR is one of the most dynamic consumer markets, and kirana stores remain at the core of its consumption story. At Kandhari Global Beverages, we are expanding cold-chain capacity, improving service reach, and empowering retailers with tools that enhance both operations and consumer experience.” (BVI)
