Brother International unveils six ink tank printers catering to evolving needs
By Sunil Kumar Batra
New Delhi, Sep 10 (BVI): Japanese firm Brother International India today launched a new range of six high-efficiency Ink Tank printers designed to serve the evolving printing needs of home users, office professionals and small businesses.
The new Ink Tank printers will be available through Brother’s network of authorised channel partners, brand showrooms and major e-commerce platforms across India, the company said in a statement.
With this colourful launch in Delhi, Brother continues to strengthen its leadership in the home and business printing category, furthering its mission to be at your side of every customer, it said.
In recent years there is an increasing demand for remote learning tools and the digitization of small businesses, the need for versatile and compact printing devices has become essential.
Brother’s new Ink Tank printers aim to address these needs by combining user-friendly features with high-quality, performance that fits perfectly into modern lifestyles.
Alok Nigam, Managing Director of Brother International India, said with this launch the company continues to strengthen its leadership in the home and business printing category.
Looking ahead, Brother aims to grow its ink-tank printer share from 8% to 25% by 2026, he said.
“India is one of the most important markets for Brother group and this new range is designed to meet the modern printing needs across every segment,” said Nigam.
“Whether it is supporting work from home, managing office documentation, or catering to high-volume business requirements, the lineup delivers the right mix of performance, efficiency and value for Indian households, professionals, and businesses alike,” he added.
This growth strategy focuses on expanding in Tier 2 and Tier 3 cities, leveraging its dealer network, enhancing digital presence, and targeting the Small and Medium-sized Business (SMB) segment, while also investing in customer support infrastructure, product innovation and sustainable practices to ensure long-term value for its customers, he added.
According to Salem Nishi, Director of Brother International India: “This launch represents the company’s larger goal of enabling productivity and sustainability in everyday workflows. As part of the Brother Group’s global vision, the company aims to support customers with advanced technology.” (BVI)
