Bisleri becomes official beverage partner of Women’s Cricket Premier League for 2 seasons
Mumbai, Nov 28 (BVI)- India’s leading packaged drinking water brand Bisleri International is gearing up to power India’s exciting women’s cricket tournament, Tata Women’s Premier League (WPL), as its Official Beverage Partner for the next two seasons.
Launched in 2023, WPL has rapidly elevated the visibility and aspirations of women’s cricket in India, uniting top domestic and international talent on one premier stage.
The tournament, which is set to kick-off from January 2026, will be amplified through limited-edition packs, followed by strong on-ground visibility via visicoolers and iceboxes in team dugouts, while also engaging fans with in-stadium hydration support.
The brand is further exploring experience-led interventions and a roll-out of exciting digital content to extend the excitement beyond the stadium.
Commenting after winning the bid, Bisleri International Vice President Jayanti Khan Chauhan said, “We, at Bisleri are proud to partner with the TATA Women’s Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence.”
BCCI Secretary Devajit Saikia added, “Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket”
Bisleri International today has one of the largest sports marketing portfolios across India and the UAE, with 60+ associations across various genres of sports – cricket, hockey, tennis, badminton, marathons, rugby, table tennis, golf, and more, the company said in a statement.
This association further strengthens Bisleri’s growing presence in the sports ecosystem, reinforcing its dedication to fostering a culture of fitness, resilience and hydration excellence for athletes and fans alike, it added. (BVI)
