India-Pak Asia Cup T20 clash to be screened live at 200 PVR INOX theaters
National, Sep 14 (BVI)– The much-awaited India-Pakistan contest (tonight) as well as other matches of the ongoing Asia Cup T20 Cricket Tournament would be streamed live at PVR INOX theaters across the country, the company has announced.
This has become possible because of a strategic partnership forged by PVR INOX with ITW Universe, one of the world’s leading sports, entertainment, media, and lifestyle consulting firms and Asian Cricket Council (ACC), to bring the thrill of the Asia Cup 2025 India matches to the big screen.
The collaboration will allow fans to experience the excitement of live cricket in the immersive environment of cinemas, it said.
As part of the association, PVR INOX will showcase key fixtures, starting with the clash between India and Pakistan tonight across more than 200 screens nationwide.
Upcoming Fixtures to be Screened:
- 14th September 2025 – India vs Pakistan
- 19th September 2025 – India vs Oman
- 20th – 26th September 2025 – Super Four
- 28th September 2025 – Finals
Commenting on the collaboration, Aamer Bijli, Lead Specialist – Innovation, Film Marketing & Digital Programming said: “We are thrilled to collaborate with ITW Universe to bring the Asia Cup 2025 to our cinemas. Cricket in India is more than a sport—it’s an emotion. By showcasing these highly anticipated matches on the big screen, we aim to create an unmatched community viewing experience for fans. This initiative reinforces our commitment to positioning PVR INOX cinemas as experiential destinations, going beyond movies to deliver unforgettable shared moments.”.
Speaking on this association, Bhairav Shanth, Co-Founder, ITW Universe, said, “The Asia Cup represents the pinnacle of Asian cricketing rivalry and emotion. Teaming up with PVR INOX, we’re thrilled to help fans experience India’s matches in a way that’s larger than life and deeply immersive. ITW Universe believes in next-generation sports experiences, and watching the tournament on the big screen takes engagement to a new dimension, driving community, energy, and unforgettable impact all across India. We thank the Asian Cricket Council for awarding ITW the public screening rights for this event.”
Commenting on the partnership, Thusith Perera, GM – Finance and Ops at ACC said, ‘’At the Asian Cricket Council, our vision has always been to expand the reach and engagement of cricket across the continent. Innovative collaborations like this, bringing live Asia Cup matches into nationwide cinema halls, exemplify ACC’s commitment to making cricket more inclusive and accessible. We are delighted to see fans come together for these shared moments in partnership with PVR INOX and ITW Universe, elevating the Asia Cup experience to new heights.” (BVI)
