At PVR INOX theatres, there is something for every movie goer each day every week

National, Sep 6 (BVI) – For movie goers, PVR INOX is making every day a celebration by introducing 3 new weekday concepts — ensuring there’s something special for everyone, every day of the week.

Building on the phenomenal success of its Senior’s Day Mondays & Blockbuster Tuesdays initiative—which attracted nearly 1.5 million new and returning moviegoers in Q1 FY25-26 alone—the company has now scaled that to ‘Make Every day A Movie Day’ programme.

With this move, PVR INOX further cements its position as the pioneer of disruptive, consumer-centric propositions in the Indian exhibition industry, setting new benchmarks for innovation and engagement, the company said in a statement.

Daily Cinema Specials: Something for Every Audience, Each Week Day

These weekday properties offer customized benefits for every segment:

• Senior’s Day (Monday):
  Monday bliss for senior citizens (60+), with complimentary tea and special benefits for shows before 4 PM. A gesture that further enhances comfort for the elders.
• Blockbuster Tuesday:
  Every movie goers favourite — where tickets start from ₹99 at select cinemas. A runaway success that redefined weekday movie going and delivered record-breaking footfalls across India.
• WOW Wednesdays (Women’s Special):
  A Ticket + Food bundle curated for women, designed to encourage midweek group outings and celebrations with friends, family, or colleagues.
• Student’s Special Thursdays:
  Tailored for Gen Z and college-goers, offering Ticket + Food bundle at pocket-friendly prices—and turning cinemas into hangout spaces.
• Fun Fridays:
  Attractive in-cinema F&B deal, appealing to movie buffs and FDFS audience, blending weekday affordability with weekend energy.

“Redefining cinema habits is at the heart of PVR INOX’s brand philosophy. Senior’s Day and Blockbuster Tuesdays showed that weekdays can be just as compelling as weekends. Building on this insight, ‘Make Every Day a Movie Day’ introduces tailored concepts across the week—turning cinema into a lifestyle, driven by strategy, innovation, and a deep understanding of our audiences,” said Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd. (BVI)