New Delhi, Apr 3: India’s fresh food digital brand Pluckk has got associated as the Health Partner for the ‘Indian Open 2026’ Pickleball tournament.
Presented by Global Sports, the marquee tournament is the country’s largest Pickleball tournament, taking place at CrossCourt Sports, Hyderabad, from April 1 to 5.
Under this partnership, Pluckk is reinforcing its on-ground presence by offering a selection of its fresh, clean, and healthy products to athletes and attendees for rejuvenation.
Pickleball is no longer just a fun hangout activity; it’s rapidly emerging as one of the most exciting sports cultures in the country.
With tournaments like the Indian Open 2026, Global Sports is playing a key role in making Pickleball more accessible, engaging and widely embraced.
However, bringing this vision to life requires partners like Pluckk, who add zeal to the already high-stakes yet thrilling tournament.
In a game that helps healthy movement and well-being, Pluckk is at the very centre of a healthy lifestyle and how we see health in today’s fast-paced world.
As the designated Health Partner, Pluckk is curating a revitalising experience throughout the tournament.
The brand has set up an experience zone offering product sampling for both attendees and Pickleball players, enabling them to refuel between the games.
The selection includes fresh, clean-label products such as Plant Protein Bars to its 100% Natural Tender Coconut Water, and Cold Pressed Juices.
“Partnering with the Indian Open 2026 is a perfect synergy because pickleball and Pluckk are speaking to the exact same person – someone who is active, health-conscious, and values quality. We are making it simpler for everyone to achieve that balance of staying fit, eating fresh, avoiding added sugars & preservatives and ultimately reaching their personal wellness goals without the friction,” said Pratik Gupta, Co-Founder & CEO of Pluckk.
Yuvraj Ruia, Partner, Global Sports, added, “As someone who has spent years on the pro circuit, I’ve seen firsthand how crucial high-quality nutrition is to an athlete’s performance and recovery. Partnering with Pluckk for the Indian Open 2026 is a natural fit; we aren’t just putting on India’s largest pickleball tournament, we are building a lifestyle ecosystem around the sport. By bringing Pluckk’s clean label and fresh ethos to the court, we’re ensuring our players have the best fuel possible to compete at the highest level.”
With socialising, fitness has also become a very significant part of our lives. The sport promotes a good balance between movement and connection. Onboarding Pluckk as a Health Partner enhances the tournament’s focus on wellness, with nutritious, clean in-between game snacking and providing a much-needed fuel during intense play.
About Pluckk
Pluckk is a digital-first, fresh food and clean-label FMCG brand focused on making better-for-you eating effortless and accessible for urban India.
Founded in 2021 as a premium farm-to-door fruits and vegetables platform, Pluckk built its foundation on freshness, hygiene, and traceability, introducing ozone-washed produce and curated sourcing across everyday and gourmet categories.
Backed by Exponentia Ventures and Euro Gulf Investment Fund, Pluckk operates across Mumbai, Bengaluru, Delhi, and Pune. Over the last few years, the brand has scaled into a lifestyle food company with an annualised revenue run rate of over ₹100 crore in FY25, delivering more than two million products every month to over half a million households. (BVI)