New Delhi, Mar 16: Inspired by the rhythm of contemporary urban living, a new footwear has been launched by SNITCH, a menswear brand.
Named ‘9691’, the footwear is a lifestyle-driven sneaker collection designed for the modern urban man navigating the dynamic pace of city life, according to the company.
The 9691 collection reflects the lifestyle of individuals who move seamlessly between work hours and after-hours culture, it said in a statement.
Built around the idea of constant motion, the sneakers are designed to complement the everyday journeys of men who transition effortlessly from professional commitments to social environments.
“The collection reflects the brand’s evolving focus on lifestyle-led design, where functionality and style intersect to support the fast-paced routines of urban life,” it said.
“The design philosophy behind 9691 centres on versatility and everyday wearability. Crafted to adapt across multiple moments of the day, the sneakers aim to offer a balance of comfort, functionality and contemporary aesthetics, making them suitable for a range of settings from workday routines to evening city experiences,” the company statement said.
“With 9691, we wanted to create sneakers that feel natural to the everyday rhythm of our consumers. Today’s urban man is constantly moving between different parts of his day — work, social life, and everything in between. The idea was to design a collection that fits seamlessly into that lifestyle while staying true to SNITCH’s philosophy of effortless style and functionality,” said Chetan Siyal, Founding member and CMO at SNITCH.
With 9691, SNITCH aims to introduce a sneaker collection that resonates with today’s generation of consumers who value effortless style, functionality and authenticity in the way they dress and move through the world.
With this launch, SNITCH continues to expand its fashion ecosystem beyond apparel, strengthening its presence in the footwear category while reinforcing its vision of becoming a holistic fashion destination for the modern Indian consumer.
About SNITCH
Started in the year 2020 as a D2C brand with its website Snitch.com, SNITCH offers an unconventional style ethos as a men’s fast fashion brand.
It designs styles in response to the latest trends. Offering products that align with the latest trends in fast fashion, the brand has carved a unique and unconventional appeal, significantly disrupting the market.
