Raveena Tandon, daughter Rasha are brand ambassadors of Reliance Jewels
Mumbai, Oct 3 (BVI)– Jewellery brand Reliance Jewels has announced Bollywood icon Raveena Tandon and her daughter Rasha Thadani as its first-ever brand ambassadors.
The development comes just before Diwali, when the brand is going to launch its new festive collection.
“The mother-daughter duo embodies the perfect blend of legacy and modernity, symbolizing the evolving relationships Indians share with their jewellery. Their association with Reliance Jewels celebrates how jewellery transcends generations – keeping heirlooms close to the heart while embracing contemporary designs for today’s lifestyles,” said a statement issued by the company.
The New Festive Collection draws inspiration from Diwali-specific elements.
It features Laxmi-inspired motifs, Rangoli, lanterns, diyas, marigolds, lotus florals, and peacocks, beautifully crafted in gold and diamonds.
The collection includes elegant earrings, chokers, long necklaces, bangles, and rings—designed for Diwali, Dhanteras, weddings, and festive occasions.
Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said: “With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.”
Sharing her excitement, Raveena Tandon said:“I am delighted to begin my journey with Reliance Jewels launching their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully—blending tradition with a modern outlook.”
Adding her perspective, Rasha Thadani said:“I believe jewellery should reflect who you are, no matter the occasion. This collection lets me express my personality while beautifully embracing the festive spirit. Each piece feels like an extension of me, celebrating individuality and style with a festive charm.” (BVI)
